Monday, April 28, 2014

Updates this week


Here are the latest updates on the Circular Economy, April 25, 2014.

For related resources, Design for Disassembly, Eco-Design, Environment and AD Technology guidelines related to this can be downloaded for free at:



"circular economy"
Weekly update  April 25, 2014
NEWS
EurActiv
Circular economy advances in France
As part of the energy transition, a circular economy will be one of the four areas in which Ségolène Royal will concentrate future legislation.
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Granta Design to Join Circular Economy 100 (CE100) Programme
circular economy is one that is restorative by intention; aims to rely on renewable energy; minimises the use of toxic chemicals; and eradicates waste ...
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Non-Status-Quo Economy
... Collaborative Economy, Restorative Economy, Responsible Economy, Steady-state Economy, Circular Economy, Natural Capitalism, Sustainable ...
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The realpolitik behind China's renewables
And the more that China's renewables and Circular Economy initiatives bear fruit, the stronger can we expect to see its advocacy of carbon-neutral ...
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WEB
Granta Design join the Circular Economy 100
Granta Design today announced that the company is joining the Circular Economy 100 (CE100) programme. This group of leading companies, ...
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For related resources, Design for Disassembly, Eco-Design, Environment and AD Technology guidelines related to this can be downloaded for free at:

Thursday, April 24, 2014

Philips' SENSEO Up coffee maker small in size but big in recycled plastics



Original Post:
http://www.theguardian.com/sustainable-business/design-challenge-philips-senseo-coffee-recycled-plastics


For related resources, Design for Disassembly, Eco-Design, Environment and AD Technology guidelines related to this can be downloaded for free at:

Philips' SENSEO Up coffee maker small in size but big in recycled plastics

With high recycled plastic content and other sustainability credentials, the new coffee machine is part of a large-scale initiative to incorporate recycled plastics into product design
A cup of coffee
Brewing one cup at a time in single our double households could prevent waste. Photograph: Getty
In 2008, Philips Consumer Lifestyle started working on a series of projects aimed at closing the materials loop. An important focus in these projects was to incorporate the use of recycled plastics in product design. Besides the obvious environmental benefits, recycled plastics involve lower production costs than virgin plastics. Our initial approach was to use recycled plastic in existing products and parts. This had its limitations, however, as recycled plastics have slightly different properties to the virgin plastics for which the products and parts were originally designed.
So in designing SENSEO Up – our first one-cup coffee machine aimed at single or double households – we decided to change this approach and challenge our designers to specify recycled plastics right from the start of the design process.
The SENSEO Up designers had to contend with a couple of challenges. The first was a question of aesthetics. Recycled plastics are only available in dark colours, but not a real deep black. You can also see spots in the plastic and sometimes flow lines where the material was injected into the mould. We overcame this problem by using a different architecture built around an internal frame that is not visible to the end user. This frame is made of 40% reinforced polypropylene, a plastic used in many household appliances.
The second design challenge was to introduce recycled plastics in the baseplate of the SENSEO Up. First, we textured the part to give the recycled plastic a high-quality look and feel. Then we used one matte black colour for the complete range instead of many colour variations. And thirdly, we made the baseplate less visible by focusing attention on the coloured housing above it. This approach allowed us to introduce a 90% recycled Acrylonitrile Butadiene Styrene (ABS) plastic from post consumer electronic waste into the baseplate.
SENSEO UpSENSEO Up coffee maker Photograph: Philips
Internal frame of the product (not visible in this picture) is made of 40% reinforced polypropylene, a plastic used in many household appliances. The baseplate of the coffee machine is made of 90% ABS plastic coming from post-consumer electronic waste.
Although technical restraints mean we cannot yet use recycled plastics in coloured parts or in parts that come into contact with food, the design of SENSEO Up shows that recycled plastics can be successfully introduced into other applications. By designing the new SENSEO Up from scratch for the use of recycled plastics, we succeeded in launching it with a total of 13% recycled plastics.
The SENSEO Up has other important environmental benefits besides the use of recycled plastics. As it is a one-cup coffee machine, it is smaller than a two-cup model and three times smaller than the previous SENSEO model, SENSEO Twist, which was launched in 2012. Not only does the compact size mean that it will fit in even the smallest kitchens, but it also needs less packaging and will cause fewer emissions during transport. The SENSEO Up also has reduced energy consumption. The new interface allows users to start the machine, warm up, brew coffee and shut down at just one touch of a button. This means that SENSEO Up goes to off mode immediately after the coffee is brewed, resulting in 10% energy saving compared to other SENSEO machines shutting off automatically.
Designing the SENSEO Up for recycled plastics has not only created a great new product, but has also allowed us to take a tangible next step towards a circular economy. By using recycled plastics in our products, we hope to create a market for high-quality recycled plastics that allows recyclers to invest in better technologies, resulting in improved recycling of all our products. The SENSEO Up is part of a bigger initiative on recycled plastics, in which we aim to use 3500 tons of recycled plastics in 2015. We hope that many companies will join us on our journey towards recycled plastics, so that together we can have a lasting impact on the way products are designed and recycled in a circular economy.
Content on this page is produced and controlled by Philips, supporter of the circular economy hub

For related resources, Design for Disassembly, Eco-Design, Environment and AD Technology guidelines related to this can be downloaded for free at:


Wednesday, April 16, 2014

Lego says, "No End-of-Life"

Lego and "No End-of-Life"

Eco-Design and Lego.

Let us start with the first comment:
"kawaiikiora
Sounds good for the eco-marketing bandwagon..
however as most of LEGOs manufacturing is now carried out in:
- Nyíregyháza in Hungary
- Monterrey in Mexico
- by 2015 a mega factory at Jiangxi nr. Shanghai in China
I wonder how their life cycle analysis footprint, sustainability and recycling with match up to the production still carried out by the original plant in
Billund, Denmark..
NO WAY will the relatively high Quality Standards, LCA sustainability and ´honesty´ in Denmark be met by plants in China, Mexico or even Hungary…
PS:. in spite of record profits 2013 it was still decided to lay off Danish workers at the Billund Plant,...
"

As production continues to transfer from the West to the East, will Eco-Design or 'Design for a Circular Economy' (DfCE) be able to be truly authentic? You decide.


For related resources, Design for Disassembly, Eco-Design, Environment and AD Technology guidelines related to this can be downloaded for free at:

Originally posted at:
http://www.theguardian.com/sustainable-business/lego-design-sustainability-circular-economy



Lego: toy maker is exploring building blocks for sustainability

Lego's director of environmental sustainability tells of the toy's focus on eco-design and addresses circular economy challenges for the product with no end-of-life.
2014, THE LEGO MOVIE
Lego figure looks scared in Lego Movie 2014, but director of sustainability contends there is no end-of-life for Lego products. Photograph: Allstar/Warner Bros/Sportsphoto Ltd.
There are more than 90 Lego bricks for every person on the planet, according to Lego's senior director of environmental sustainability Tim Brooks. While this makes the toy maker a highly visible user of plastic, the durability and modular nature of its product portfolio has also seen Lego become a poster child for the emerging circular economy.
Lego's signature brick has been built for compatibility as far back as 1958 and has been designed to last just as long - each element can be used again and again, with no end-of-life in sight. "It is so rare that something you bought in 1958 can still be used with something you buy off the shelf today. Lots of other consumer products aren't compatible in that way," observes Brooks. "We have looked in detail at the circular economy, and will continue to do so, but sometimes it feels like loops for loops' sake and in this instance, there may not be a loop."
Where Lego feels it can add most value is during start-of-life: eco-design. It is embedding greener design principles into the manufacturing process, linking them to wider zero waste ambitions. In late 2010, it embarked on a design for disassembly initiative for its Duplo chassis models.
"It evolved from our work with life cycle thinking and the cradle-to-cradle concept," he recalls, adding that its rationale - reduced environmental impact, design simplicity, faster manufacture and more streamlined material flow, made perfect business sense.
Most Lego elements are mono material products, made of ABS plastic. But the Duplo chassis featured metal axles, so Lego worked with its designers to remove these axles and replace them with plastic plugs capable of securely attaching wheels. Using one material instead of two sped up the production process and led to simpler assembly.
"We are now plugging the wheels onto a wheel base rather than putting a metal axle in – this cuts down the number of individual [build] processes you have to take," says Brooks. He adds that the new design is cheaper to produce and environmental impact has improved between 10-20% depending on the chassis type being assembled.
The project also led to a less tangible benefit – that of educating staff about the benefits of environmental consideration. "We have used the knowledge to develop an assessment methodology so our designers can begin to understand the impact of the decisions they make when developing a Lego set," says Brooks. "Each time a new element is designed it now gets an environmental score."
Lego's ultimate aim is to build eco-design so effectively into the products that designers don't even realise they are making conscious environmental choices during the creative process.
"One of the challenges for our designers is that they have lots of other constraints. Do children want to play with the toys? Is it fun? Does it come in the right colours? Have we got the right number of pieces at the right price point in the right-sized box? We try to keep it as simple as possible … it's about giving them the best available materials and have them do the best they can with them," maintains Brooks.
As new products are developed, the toy maker will be looking to apply eco-design principles more widely across the business. This could have implications for another focus area – the search for more sustainable materials. The raw materials Lego uses for its bricks represent 30% of its greenhouse gas emissions and it is looking to implement greener alternatives by 2030.
Brooks says due to the complexity of how Lego elements are constructed, this will involve working with cutting edge material suppliers with a view to developing partly and fully bio-based materials.
"We want to be able to make informed decisions when we evaluate new materials. Unfortunately there is not one single material that can provide all the properties we need and is also more sustainable, so we must look at how we can minimise the environmental impact of new materials without compromising our key requirements on safety, quality and durability," he explains.
Because the toy industry is so highly regulated, safety and quality issues are paramount. The prospect of Lego using recycled material in its products is therefore not a valid option due to contamination issues. This dampens any potential for remanufacture, but the rise of Lego rental and reuse sites such as Pley and Rebrickable has prompted the toy maker to consider other options such as takeback schemes.
"We have trialed the return of Lego pieces … however most consumers are proud of their Lego collection and do not want to give it back. The durability of the product means it rarely gets disposed of," says Brooks before adding: "We don't like to think there is an end-of-life for the product."
Maxine Perella is an environmental journalist specialising in the zero waste and circular economy agenda


For related resources, Design for Disassembly, Eco-Design, Environment and AD Technology guidelines related to this can be downloaded for free at:

Tuesday, April 8, 2014

Rare Earth Metals: Tech Implications for Manufacturers and Users

Rare Earth Metals: Tech Implications for Manufacturers and Users

Rare earth metals are crucial portions of cutting edge technology. This is particularly the case for electrically driven applications. In other words almost anything that uses a circuit board, uses rare earth metals for high functioning components. From a design perspective, rare earths drive the electronic componentry in solar, wind, hybrid and other motor driven applications. Whether it is the magnets, the batteries or smart technologies in modern life, rare earths present complications from design to geopolitics. Some of these implications are explored in the article below.

This entry is taken from:
http://www.theguardian.com/sustainable-business/rare-earth-metals-upgrade-recycle-ethical-china


For related resources, Design for Disassembly, Eco-Design, Environment and AD Technology guidelines related to this can be downloaded for free at:
http://www.activedisassembly.com/strategy/

Rare earth metals: tech manufacturers must think again, and so must users

As the raw materials become scarcer, and China tightens its grip on trade, we need to break our IT upgrade habit
A man caked in wet mud struggles under a heavy load at a rare earth metals mine at Nancheng, China
A worker at a rare earth metals mine at Nancheng county, Jiangxi province, China. Photograph: Reuters
Rare earth metals are the crucial ingredient in many of our tech products. From smartphones, tablets and laptops, to the niche technology used by the military and medical profession, all depend on them to function, for features as broad as a phone's coloured screen to the magnets used to power hybrid cars. As new technology continues to flood the market, the demand for these metals will grow, but they're already in short supply.
If we're going to ensure that there are enough rare earth metals to keep pace with the current rate of technological innovation, and if we're going to stop these dangerous metals from filling landfill sites, we need to end today's rip-and-replace attitude towards IT equipment, as well as an end to the overproduction of devices by manufacturers.

Growing scarcity and China's stranglehold on the market

With the sheer number of new gadgets and business solutions coming onto the market every year, it's no surprise that rare earth metals are becoming scarce. However, the likelihood of a shortage is increased by the lack of mining that's taking place outside China. China has the lion's share of these precious metals but has been reluctant to export them to other countries in an effort – it says – to conserve its own resources. In recent years, it has cut its exports by more than 70%, severely impacting manufacturing in countries such as Japan and the US, while enabling manufacturing in China itself. In addition to these trade restrictions, China is using its economic clout to undercut the prices offered by mines in other regions, effectively forcing them out of business.

The byproducts of innovation

By actively creating today's upgrade mentality, where customers are encouraged to replace perfectly good IT solutions or devices with new technology, manufacturers are ensuring that too many rare earth metals end up in the tip. This situation is made worse by the fact that manufacturers are often quick to withdraw support for their older products lines. Apple, for example, withdraws support for products which have been discontinued for more than seven years; after this, customers receive no service and spare parts are no longer available. With no reassurance that their infrastructure can be serviced or repaired, companies are forced to discard older equipment, regardless of its condition.
Recycling rare earth materials is particularly challenging as, once embedded in devices, they're difficult to take out. Instead of discarding phones or IT equipment after a couple of years, enterprises should aim to get the most out of technology they have invested in through repairing or refurbishing.
Another byproduct of innovation is that countless products never get used at all. Inflexible production processes, such as with mass production lines, where it is difficult to alter the design of a product or allow variation in the process sequences, means that the tech industry can be guilty of producing more equipment than the market actually wants or that doesn't fit exactly what the market needs. This renders stacks of brand new phones, tablets and set top boxes obsolete, left to gather dust in warehouses.

Toxic pollution

Our current use of rare earth metals has huge implications in terms of toxic pollution. They are often mined using extremely energy-intensive processes, spewing carbon emissions into the atmosphere and toxins into the ground. Indeed, the metals involved, which include mercury, barium, lead, chromium and cadmium, are extremely damaging to the environment.Recent survey findings from United Nations University (UNU) and the World Health Organisation (WHO) on the impact e-waste has on child health, raised concerns around chemical burns, cancer and stunted growth. Eradicating these substances from discarded products is difficult and costly, which is why much of the e-waste exported to the developing world under the pretence of being reused or refurbished ends up being dumped. The WHO has reported that 23% of deaths in the developing world are attributable to environmental factors, one of which is pollution, and that environmental risk factors contribute to more than 80% of regularly reported diseases.

A circular approach to rare earth metals

With rare earth metals becoming increasingly scarce and China tightening its grip on the mining industry, tech manufacturers and consumers need to rethink how they market and consume technology. Companies must refrain from tearing out IT infrastructure unless it is absolutely necessary, while manufacturers must take a much more responsible approach to their production processes. As consumers, we must break the upgrade habit and keep devices for longer, considering repair before replacement. And we mustn't forget that when technology does eventually come to the end of its lifecycle, it must be disposed of both safely and ethically.
Askar Sheibani, CEO of Comtek

For related resources, Design for Disassembly, Eco-Design, Environment and AD Technology guidelines related to this can be downloaded for free at:


Friday, March 28, 2014

The Circular Economy: Will Its Sphere Of Influence Usher In Huge Change?

This is an article from Business Insider describing some of the macro economic ideas about The Circular Economy and how this will make huge changes in the future economic models. This is big idea stuff and should not be underestimated.


The Circular Economy: Will Its Sphere Of Influence Usher In Huge Change?
PREETAM KAUSHIK, MAR 19, 2014, 05.20

The closing chapters of the 20th century heralded the death of Communism and Capitalism seemed to have won the battle of the '-isms' quite decisively. But the first decade of the new century has made any Capitalistic victory sound hollow.

For one, we have witnessed the worst financial crisis the world has ever seen. Big financial institutions, synonymous with the Capitalistic way, had to be rescued by large government bailouts. And 99% people are increasingly demanding that the inequities of Capitalism should give way to a more humane and just economic order.

With the Left and the Right extremes of economic ideology having lost their moorings, it is surely the right time to explore alternative economic systems. One such alternative is the concept of the circular economy, which is rapidly gaining traction in terms of practical use cases, as well as believers.

Coming full circle
To understand what is meant by circular economy beyond a simplistic one-line definition, we should first understand that it is a counter-reaction to a central tenet of Capitalism - consumption. And there's no place better than the US to observe the first-hand excesses of a consumption-based economic system - right from the burgeoning landfills that fail to handle the needs of the most wasteful nation on earth to rising levels of obesity among a population hypnotised into consuming more than the body can take.

The damning second and third-order effects of overconsumption can be seen in phenomena like the subprime crisis and environmental degradation. However, typical criticism of consumption has come from the Left Wing, itself devoid of all credibility, and their agenda seems to have more to do with politics than economics.

It is, therefore, refreshing to see that the circular economy advocates are neither calling for dismantling of the consumption economy, nor suggesting superficial tweaks to it. Instead, they are asking us to re-imagine the economy as a large circle. As opposed to a linear system, in the circular economy, there is no net waste. Goods get produced for a long shelf life and are readily reusable and recyclable when they reach the 'end' of their operating life. Instead of unidirectional value chains, industry has to imagine being part of a circular value chain where what goes around, literally comes around.

This almost Zen-like formulation of hard economic realities seems completely alien to modern-day human sensibilities and it is natural to be sceptical about how governments, corporations and individuals would embrace a new set of beliefs so divergent from business as usual.

Fortunately for it, this new religion has some pretty energised evangelists.

Knights of the Round Table
There's something curious about Britishers and the way they work out new doctrines of economy. Whether it is Adam Smith and his laissez fairedoctrine or the creation of an entire new branch of economics due to the work of John Maynard Keynes, natives of this island nation have consistently punched above their weight. It's no accident that the widely respected publication, The Economist, dispenses its sagely observations from London.

Still, you don't expect a record-smashing woman sailor, awarded an MBE in 2002, to be at the forefront of shaping the circular economy. But that's what Dame Ellen MacArthur and her foundation (Ellen MacArthur Foundation) have been engaged in, along with a mini army of powerful and high profile personalities from Unilever, BT Retail, Cisco and Renault, to name a few.

In a study partnered with McKinsey & Company, advocates of the circular economy contend that by applying the principles of the circular economy, material wastage in Europe alone could be reduced by $380-630 billion, depending on the scale of transition.

The study says that with the expected Rise of Asia, there will be the rise of the Asian middle class, which will account for 90% of the 3 billion new members added by 2030. This is estimated to drive consumption levels to $30 trillion by 2025. Compare that with $12 trillion spent in 2010 and you get an idea of the explosion in consumption that modern economies are ill-prepared to handle - be it waste management, agricultural output or energy production.

Thanks to the efforts of the circular economy movement, which has only been around in a cogent form for the past five years, at least there is some recognition of the challenge and an understanding of the proposed course of action.

But what exactly are the high priests and priestesses of the circular economy preaching? Moreover, is anyone practising what they are preaching?

Microsphere
There are certain fundamental principles on which the circular economy operates. The first of these is to 'design out' waste. When designing a product, creators should know how the materials they are using are going to be recycled or reused eventually. Currently, it seems to concern waste management professionals alone.

The second is to build flexibility in production processes. This enables manufacturing units to scale up or down, and adapt to changes in the business environment more readily than the present set-ups. This, in turn, helps avoid inventory pile-ups and obsolescence, and improves efficiency of material utilisation.

The power required to run these systems should essentially come from renewable energy sources. The Sun, the Wind and the Water have to be the new holy trinity of power generation, with sprinklings of biomass thrown in.

Finally, a shift to systemic thinking when planning projects is essential. Everything is connected in the circular world and figuring out how different elements of an ecosystem impact each other requires a very different mindset from planning set-piece projects that look great on paper, in isolation.

But it is difficult to walk the talk, as Germany is finding out from its energy transition strategy. Still, it is good business if you get it right as the UK-based recycled textile start-up Worn Again has demonstrated to sceptics with its pioneering 'closed loop' resource model. You might see its end-products on the seat covers of Virgin Airlines or on the Eurostar train, as a train manager's bag.

Measuring Gross Circular Product could be a reality soon.



Friday, March 21, 2014

A guide to implementing the circular economy in your business

This is about the initial steps of implementing the circular economy within your existing business.


A guide to implementing the circular economy in your business

Looking to embrace the circular economy model but not sure where to start? Daan Elffers shares the initial steps that companies can take in the first year
Daan Elffers, Gaurdian Professional, Wed., 12 Mar, 2014

More and more people are realising the phenomenal potential of thecircular economy model. More than being essential to securing materials for future generations, it's also a serious business opportunity. Being a first mover in this process will certainly bring added benefits. But how to get started in order to make it a successful transition?

Phase 1. Set goals and create an action plan

Shifting towards a circular economy requires planning. See it as a journey. Together with your key team members, decide what you want to achieve and draft a roadmap of how you're going to get there.
Ask questions, such as: "What does our company stand for and how do we as a company live it?" Then develop a working definition of a circular economy that is aligned with your company's values and ethics.
Focus on how the company can do more good rather than just less bad. Consider renewable energy, cleaning the air, water and soil, protecting the world's species, increasing biodiversity, enabling people to lead better lives. Determine the internal and external drivers motivating your company to undertake a more systematic approach to circular economy models and principles. Be realistic, but be bold.

Phase 2. Educate and activate your organisation

Ensure that everyone in the company understands its new goals and ambitions. Depending on the size and structure of the organisation, arrange training sessions to ensure everyone knows what it means and how they can participate. When employees are inspired, they will be able to contribute better. When everyone in the organisation understands the principles of the circular economy and is aware of how these need to be integral to your core activities and operations they will be able to contribute multi-fold, not just from a technical point of view. At first, focus on the big picture, to ensure everyone is looking at the same picture.

Phase 3. Innovate and optimise

Design creates the first stirrings of desire. Core to the circular economy model is the power of biological and technical cycles. Evaluate processes for initial improvement. Assess which materials can be recycled, which materials can be taken back as nutrients and which materials should be phased out. Look at ways in which products could be designed so that they can be easily disassembled, taken back and reused, either by your own factory to serve as raw materials or by other business partners.
Keep in mind it's not just about recycling, but about upcycling, where materials can be used for a higher quality product over and over again. Explore with your R&D and other constituencies how (up)cycling can become integral to your own activities and how this will later benefit your clients.

Phase 4. Engage

Start engaging your business partners, suppliers and clients with regard to your new ambitions and actions. Have an honest but positive approach which celebrates possibilities rather than obstacles. Also, see what your company can do to help them deliver on their own sustainability promise.
Be transparent about your knowledge and ambition. Quality is central to a circular economy. When people truly understand this, the price will become secondary. If you co-operate with your clients and suppliers in an open manner, they will understand that you will only move ahead when you have sufficient funds to invest in R&D and that this depends on current income.
Set up processes that enable you to continuously collect data, listen to users, and evaluate variations in performance. Then make plans about how you can make the necessary improvements to your strategy and your products as you progress.
The community is also a vital part of circular economy success. Many companies already working with circular economy-inspired philosophies are using each other's products, sharing their experiences and developing partnerships. Recognise the levers available to you and how your company will give back.
Implementing the circular economy framework and philosophy into your organisation can take time. However the result will be a future of security and opportunity that you can use to position yourself as a leader in your field. It's a new world of possibilities, fresh discoveries and the pushing away of previously accepted boundaries. This will bring significant benefits to all. So let people know when you take these important steps along your journey towards abundance and they will be happy to travel with you.
Dr Daan Elffers is the CEO of Dutch sustainability consultancy EMG. The Netherlands was among the first countries in the world to implement Cradle to Cradle and the circular economy on a significant scale.






Friday, February 28, 2014

Why plastic is still 'the last frontier' of recycling

Mike This articles explains some of the implications of plastics and recycling and how it effects the potential for jobs in the USA.

Mike Biddle: Why plastic is still 'the last frontier' of recycling
The former CEO discusses his frustration with the recycling movement, his hatred of waste and how the US can grow jobs

theguardian.com

Mike Biddle has stepped down as MBA Polymers CEO. Photograph: MBA Polymers
This month, Mike Biddle, the founder and longtime CEO of a pioneering plastics-recycling company called MBA Polymers, stepped down as an executive at the firm, ending more than two decades of unrelenting effort to reduce plastic waste.
Biddle's story is one of great success, as well as ongoing frustration. He sat down with me last week at the 2014 GreenBiz Forum in Phoenix to talk about MBA Polymers, the potential of the so-called circular economy, and why, despite all we know, the vast majority of plastics discarded in the US still wind up in incinerators, landfills or, worse, the ocean.
Plastics, he says, remains "the last frontier of recycling."

Biddle, who is 58 and has a PhD in chemical engineering from Case Western and an MBA from Stanford, left a good job at Dow Chemical in 1992 in the hope of solving the difficult puzzle of plastics recycling. During the next seven years, he attracted about $7m in grants and loans from the state of California, the Environmental Protection Agency and a plastics industry trade group.
The money enabled him to develop a set of technologies needed to make high-quality plastic pellets – which can be used to make new products – from big, messy and mixed post-consumer waste streams, particularly electronic waste and junked automobiles. He calls it "above-ground mining." (MBA Polymers doesn't bother with PET plastics, the type used to make soda bottles, leaving that particular waste stream to the beverage industry.)

MBA Polymers turns hard-to-recycle post-consumer plastics - such as those found in electronic waste and junked automobiles - into high-quality pellets like these, which are, in turn, used to make new products. Photograph: MBA Polymers
Since raising its first round of venture capital in 1999, MBA Polymers has attracted more than $150m from investors. Its latest round was a Series H. Now, the company, headquartered in Richmond, California, operates recycling plants in China, Austria and in the former coal-mining town of Worksop in the UK, which together process more than 300m pounds of plastic waste per year. It also won a 2013 Katerva Award for the materials and resources category, announced today.

The company has proven that the economics of plastics recycling can work, so long as there is an adequate supply of waste to be reprocessed. And closing the loop on plastics also delivers big environmental benefits. Recycling plastics not only keeps waste out of landfills and oceans, but also reduces the need for petroleum-based feedstocks, requires 80% less energy than making plastic from oil and dramatically reduces carbon emissions.
Of all this, Biddle is justly proud. He considers himself an environmentalist, as well as an entrepreneur. "I absolutely hate waste," he says.
But Biddle is disappointed that he has been unable to take the company further. He estimates that as much as 500bn pounds of plastics are thrown away every year, only a tiny fraction of which is captured by MBA Polymers.
He's especially frustrated that the company isn't operating in the US, the country that educated him and provided the seed money for his research. MBA Polymers employs about 300 people, and all but a handful of engineers work overseas. "I'd like to create jobs here," he says. Biddle himself had been commuting to the UK.
Why can't the company gain traction in the US? Building plants to reprocess plastics is expensive, and MBA Polymers cannot be sure it will get a large enough – and secure enough – supply of US plastic waste to justify the capital cost.
One way to secure a more predictable supply of e-waste would be to place some of the burden of collecting it on manufacturers. That's what the EU has done. Its "extended producer responsibility" laws, which require electronics to be collected and recycled, have created a robust collection system for used cell phones, tablets, computers and other e-waste. "They primed the pump with policy," Biddle says.
Besides that, Biddle would like to see the US follow other countries and require that e-waste exports to poor countries be handled responsibly. MBA Polymers cannot compete, he says, with cheap and irresponsible recyclers in places like China, Vietnam and West Africa.
"People, for as little as a dollar a day, dig through our stuff and extract what they can and leave behind what they can't, which is mostly the plastics," he says. "A lot of that winds up in rivers and oceans. … We need care about how we unmake our stuff as much as we do about it's made."
US recyclers, he says, could be required to audit the processing of the waste that they export. Today, "there's no downstream accountability," he says.
Biddle has testified in favor the regulation of e-waste exports before Congress. The stance didn't come easily to him because, he told me, he's believes in limited government and free markets. "But I can't compete if the rules aren't fair," he says.
MBA Polymers may get a big assist from China, which last year announced a crackdown on hazardous waste imports called Operation Green Fence. "They're trying clamp down as they should," Biddle says, "but enforcement is not what it should be."
Biddle isn't giving up. Even though he has left MBA Polymers, he expects to keep working on recycling policy – despite his libertarian instincts. He plans to encourage businesses with access to waste streams, such as auto shredders, to recognize their value. And he has taken on a new job as president of Waste Free Oceans America, a new subsidiary of a global non-profit called Waste Free Oceans.